Finance-Informer

Generating Qualified Leads from a Target Account List

Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…

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Britain’s Competition Regulator Blocks Microsoft’s Acquisition of Activision Blizzard

Britain’s top competition regulator moved to block Microsoft’s $69 billion acquisition of video game publisher Activision Blizzard. The measure marks a significant blow for the US tech company, as it seeks to convince authorities that it will benefit competition. Microsoft said it will appeal the decision. Shares of Activision Blizzard declined more than 8% in early US trading. The…

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Cloud Business of Google Turns Profitable for the First time after Years of Heavy Investment

Google has been investing a lot of money into its cloud-computing business to compete with Microsoft and Amazon. Those high investments are ultimately turned into a profit. Alphabet said that Google’s cloud-computing business is profitable for the first time after years of heavy investment. According to Alphabet’s earnings statement, “The segment generated $191 million in operating income…

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