8 solutions to creating more delightful customer experiences
Leveraging data and the cloud to modernize, personalize, and grow
Customers expect a flexible and personalized financial services experience that provides digital, seamless, and autonomous interactions with their banks, wealth managers, payment platforms, and insurance companies.
To meet these evolving customer expectations, financial institutions need data and underlying technology tools to draw insights that enable them to create better customer experiences and uncover revenue opportunities.
But for many financial institutions, this is easier said than done. According to 2021 research by Boston Consulting Group (BCG) and Google Cloud, only 28% of financial services organizations are considered digital leaders and some 22% fall into the category of “digital laggards”.
The core of the problem is data. More than 70% of top global banking executives said they lack the resources to process and analyze data.
Financial institutions can unlock the full value of customer data with modernized applications to provide to their employees, personalize the customer experience, and grow revenues.
