Demand generation is an important part of any business, as it helps bring customers and potential leads to the company. In the modern business world, demand generation is becoming increasingly important for success. However, this process can also present a number of challenges to overcome. There are many challenges associated with demand generation that can…
As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…
New ways to win in 2023 Customer expectations are rising faster than organizations can keep up with them. And employees have more choices than ever before about where — and how — they work. Against a backdrop of increasing economic uncertainty and the need to prove ROI, customer experience (CX) leaders need clear focus to…
Situationsüberblicky Das Tempo und die Geschwindigkeit des Wandels nehmen zu – ebenso die Businessanforderungen und der globale Wettbewerbsdruck auf IT-Führungskräfte, Anwendungsentwicklungs-, Architektur- sowie Infrastruktur- und Betriebsteams, die versuchen, Geschäftsmodelle zu skalieren, neue Modelle für die Kundenansprache zu schaffen und Innovationen durch die effiziente und effektive Bereitstellung von Business Services zu ermöglichen. Entscheidend für den Erfolg…
