The Last Line in Defense-In-Depth Runtime threat detection and response is your backstop in a robust, multi-layered cloud security strategy, to protect against threats such as crypto mining malware loaded at runtime and zero-day threats like log4j. With Linux increasingly targeted by threat actors (eg., DarkRadiation), extensive data retention options and integrated K8s metadata from…
It all starts with understanding your B2B buyer’s journey. Whether they’re researching solutions to a problem or actively seeking a vendor, it’s important to meet them where they’re at. Step one: Awareness. In this stage, your potential customer is aware they have a problem, but they may not know what solutions are available. By creating…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
