For Big Tech, a thirsty generative AI boom presents an increasing challenge.

An often-overlooked but crucially important environmental issue—Big Tech’s growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence. Researchers say the race to profit from the next wave of AI is one of the main causes of the significant increase…

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Effective Lead Nurturing

For success in today’s digital marketing age, advanced lead nurturing through social media content is essential. It must focus personalization and segmentation of campaigns on targeting a variety of potential leads; leveraging multi-channel campaigns to reach them. By utilizing tools such as lead nurturing analytics and optimization software or automated systems like relationship management platforms…

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Harnessing Potential of Email Marketing for B2B Success

Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential of email marketing for B2B success: 1. Set clear objectives: Define your goals for email marketing, such as lead generation, customer retention, or brand awareness. 2. Build a targeted email list:…

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Analysts for cryptocurrency claim that the Bull Run is underway and that Bitcoin might reach $100,000 in 2024.

Industry executives hailed the beginning of a new bull market, with an increasing number of voices predicting new all-time highs for Bitcoin above $100,000 in 2024. This year, Bitcoin has increased in value by over 120%, and many people are optimistic that this trend will continue until 2024. According to Ledger CEO Pascal Gauthier, “It…

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