For Big Tech, a thirsty generative AI boom presents an increasing challenge.

An often-overlooked but crucially important environmental issue—Big Tech’s growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence. Researchers say the race to profit from the next wave of AI is one of the main causes of the significant increase…

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AWS is allocating $100 million in Generative AI to compete with Microsoft and Google

Amazon’s cloud unit Amazon Web Services said yesterday that it is investing $100 million in a Generative Artificial Intelligence center to help firms use Generative AI. The announcement shows AWS recognizes the importance of the current moment in generative AI space and the significance of being in the talks, alongside competitors Microsoft and Google. AWS CEO Adam Selipsky…

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EU Charges Google for Anti-competitive Practices in ADTech Business

The European Union charged Google for Anti-competitive practices in advertising technology (ADTech) and may seek the breakup of parts of its business to resolve the bloc’s concerns. The executive arm of the EU, the European Commission reached a primary conclusion that Google is dominant in the European Union market for publisher ad servers and also…

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