Elevating ABM Potential by Tracking Important ABM Metrics

As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…

Read More

G20 welcomes the African Union as a permanent member at the Delhi Summit

The African Union has become the second regional group to be admitted to full membership of the Group of 20 leading industrialized and developing countries, Indian Prime Minister Narendra Modi announced on Saturday at the start of the two-day G20 leaders’ summit in Delhi. The widely expected move underscores India’s broad agenda to shift the…

Read More

Benefits of ABM and Strategies for Higher ROI

Account-based marketing (ABM) is a strategy used by businesses to target high-value accounts and boost sales. Account-based marketing is an effective approach that focuses on targeting high-value accounts in order to maximize sales. Implementing effective ABM strategies is essential for maximizing returns on investment and succeeding in areas of future business growth, particularly when working…

Read More