#ROI

Strategies for Navigating Full Funnel Lead Generation Challenges

In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises...

Evaluating Success by Measuring ROI

In the dynamic realm of B2B field, deciphering success requires a strategic approach to measuring Return on Investment (ROI). As businesses increasingly rely on digital channels and data-driven decision-making, understanding the impact of business efforts becomes paramount. Unlocking success...

For Big Tech, a thirsty generative AI boom presents an increasing challenge.

An often-overlooked but crucially important environmental issue—Big Tech's growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence. Researchers say the race to profit from...

Harnessing Potential of Email Marketing for B2B Success

Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential of email marketing for B2B success: 1. Set clear objectives: Define your goals for email marketing,...

Identifying and Resolving Challenges in Demand Generation

Demand generation is an important part of any business, as it helps bring customers and potential leads to the company. In the modern business world, demand generation is becoming increasingly important for success. However, this process can also present...

Inflation in the Euro Zone drops to 2.4%, Below Forecasts

According to flash data released on Thursday, annual inflation in the euro zone fell to 2.4% in November from 2.9% in October. A reading of 2.7% was anticipated by Reuters polling economists. The European Central Bank's closely watched core inflation rate,...

Microsoft Completes $69 billion acquisition of Activision Blizzard following a thorough regulatory review

Activision Blizzard's $69 billion acquisition by Microsoft has been completed, the company announced in a regulatory filing on Friday. It's the biggest deal Microsoft has ever made in its 48-year history, and it comes after the company allayed regulators'...

Elevating ABM Potential by Tracking Important ABM Metrics

As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your...

Musk Says, X is moving to subscription payments and has 550 million users

Elon Musk discussed his plans on Twitter, now called X, in a live discussion with Israeli Prime Minister Benjamin Netanyahu. Musk said, “The social network is moving to get a small monthly fee to use the X system to...

Meta’s WhatsApp is going after big businesses to capitalize on the app’s popularity

It's been nearly a decade since Facebook founder Mark Zuckerberg shocked the tech world by announcing that his company would spend $19 billion on WhatsApp, the popular messaging app with a small business presence. Since then, WhatsApp has remained somewhat...
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Latest News

Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago

Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to...
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