Uncovering the secrets of effective demand forecasting in the B2B industry

Yann LeCun, the chief scientist at Meta and a pioneer in deep learning, stated that he thinks it will take decades for current AI systems to resemble sentient beings with common sense and the capacity to do more than just creatively summarize massive amounts of text. His viewpoint differs from that of Nvidia CEO Jensen…

Read More

Enhancing Demand Generation with Demand Creation and Demand Capture

Demand generation is an important part of any successful business-to-business (B2B) organization. It involves creating demand for a product or service, as well as capturing that demand to convert it into sales. In this blog, we will explore how businesses can use both demand creation and demand capture strategies to enhance their overall success in…

Read More

Advantages of a well-managed sales pipeline to reap better business results

In today’s competitive business environment, it is essential for companies operating in the B2B industry to have an effective sales pipeline. A well-managed sales pipeline can help businesses reap better results and increase their bottom line. In this article, we will explore some advantages that come with having a well-managed sales pipeline in the B2B…

Read More

Elevating ABM Potential by Tracking Important ABM Metrics

As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…

Read More