Data is king! Effective data collection, analysis, and use give businesses a distinct advantage over rivals. This is true in marketing, where data-driven insights can develop campaigns that are more focused and efficient. We will examine how businesses can use data to implement personalized and targeted marketing, integrated marketing automation and CRM systems, use analytics…
The members of PayPal’s board announced that PayPal’s new CEO will be Alex Chriss. He currently runs the small business and self-employed group at Intuit. Chriss will take over for PayPal’s present CEO Dan Schulman from Sept. 27. Schulman had earlier announced a plan to resign from the role by the end of 2023. He will…
Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…
Mastering lead generation in a B2B landscape is an essential key to taking your business to new heights. Investing time into researching industry trends, correctly identifying potential buyers, and understanding their needs can help you generate high-quality leads consistently. Lead generators should have attention to detail, creativity, self-inspiration, a positive attitude, and consistent efforts to…
