#Investment
Blogs
Strategies for Navigating Full Funnel Lead Generation Challenges
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises...
Assets/Blogs
Evaluating Success by Measuring ROI
In the dynamic realm of B2B field, deciphering success requires a strategic approach to measuring Return on Investment (ROI). As businesses increasingly rely on digital channels and data-driven decision-making, understanding the impact of business efforts becomes paramount. Unlocking success...
AI and BCT
For Big Tech, a thirsty generative AI boom presents an increasing challenge.
An often-overlooked but crucially important environmental issue—Big Tech's growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence.
Researchers say the race to profit from...
Assets/Blogs
Effective Lead Nurturing
For success in today’s digital marketing age, advanced lead nurturing through social media content is essential. It must focus personalization and segmentation of campaigns on targeting a variety of potential leads; leveraging multi-channel campaigns to reach them. By utilizing...
Assets/Blogs
Harnessing Potential of Email Marketing for B2B Success
Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential of email marketing for B2B success:
1. Set clear objectives: Define your goals for email marketing,...
Assets/Blogs
Uncovering the secrets of effective demand forecasting in the B2B industry
Yann LeCun, the chief scientist at Meta and a pioneer in deep learning, stated that he thinks it will take decades for current AI systems to resemble sentient beings with common sense and the capacity to do more than...
Assets/Blogs
Elevating ABM Potential by Tracking Important ABM Metrics
As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your...
Interest Rates and Wealth Management
G20 welcomes the African Union as a permanent member at the Delhi Summit
The African Union has become the second regional group to be admitted to full membership of the Group of 20 leading industrialized and developing countries, Indian Prime Minister Narendra Modi announced on Saturday at the start of the two-day...
Investment and ROI
Musk Says, X is moving to subscription payments and has 550 million users
Elon Musk discussed his plans on Twitter, now called X, in a live discussion with Israeli Prime Minister Benjamin Netanyahu. Musk said, “The social network is moving to get a small monthly fee to use the X system to...
Investment and ROI
Meta’s WhatsApp is going after big businesses to capitalize on the app’s popularity
It's been nearly a decade since Facebook founder Mark Zuckerberg shocked the tech world by announcing that his company would spend $19 billion on WhatsApp, the popular messaging app with a small business presence.
Since then, WhatsApp has remained somewhat...
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Latest News
Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago
Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to...
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