Meta’s WhatsApp is going after big businesses to capitalize on the app’s popularity

It’s been nearly a decade since Facebook founder Mark Zuckerberg shocked the tech world by announcing that his company would spend $19 billion on WhatsApp, the popular messaging app with a small business presence. Since then, WhatsApp has remained somewhat of an anachronism. Usage continued to grow, with over 2 billion people using the app…

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Importance of Lead Conversion Rate

The lead conversion rate is a vital metric that reflects the effectiveness of your sales and marketing efforts. It measures the percentage of leads that successfully convert into paying customers. Without anticipating demand, you will make poor pricing decisions. In addition, it affects pricing, inventory costs, customer satisfaction, supply chain management, and profitability. There are…

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Strategist Says, Investors are overconfident about the impact of AI

Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…

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