Identifying and Resolving Challenges in Demand Generation

Demand generation is an important part of any business, as it helps bring customers and potential leads to the company. In the modern business world, demand generation is becoming increasingly important for success. However, this process can also present a number of challenges to overcome. There are many challenges associated with demand generation that can…

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Inflation in the Euro Zone drops to 2.4%, Below Forecasts

According to flash data released on Thursday, annual inflation in the euro zone fell to 2.4% in November from 2.9% in October. A reading of 2.7% was anticipated by Reuters polling economists. The European Central Bank’s closely watched core inflation rate, which takes into account only the volatile effects of food, energy, alcohol, and tobacco,…

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Microsoft Completes $69 billion acquisition of Activision Blizzard following a thorough regulatory review

Activision Blizzard’s $69 billion acquisition by Microsoft has been completed, the company announced in a regulatory filing on Friday. It’s the biggest deal Microsoft has ever made in its 48-year history, and it comes after the company allayed regulators’ concerns about competition in the U.K. and Europe and won a favorable decision from a U.S….

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Elevating ABM Potential by Tracking Important ABM Metrics

As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…

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