Meta’s WhatsApp is going after big businesses to capitalize on the app’s popularity

It’s been nearly a decade since Facebook founder Mark Zuckerberg shocked the tech world by announcing that his company would spend $19 billion on WhatsApp, the popular messaging app with a small business presence. Since then, WhatsApp has remained somewhat of an anachronism. Usage continued to grow, with over 2 billion people using the app…

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Strategist Says, Investors are overconfident about the impact of AI

Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…

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Benefits of ABM and Strategies for Higher ROI

Account-based marketing (ABM) is a strategy used by businesses to target high-value accounts and boost sales. Account-based marketing is an effective approach that focuses on targeting high-value accounts in order to maximize sales. Implementing effective ABM strategies is essential for maximizing returns on investment and succeeding in areas of future business growth, particularly when working…

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